You may have already done so, but the new features added to Apple Business Connect mean you can provide potential customers with more information than before. According to the data, you could reach 60% more people if you complete your business profile on Apple Maps. While Google Maps remains the most popular choice across all devices in the US, Apple Maps still makes up a decent chunk of the market. Meanwhile, Google Maps has around 121 million monthly users in the US across iOS and Android devices. The information shows that Apple Maps has approximately 74 million monthly users, or over 60% of iOS users in the US. How popular is Apple Maps?Īs of November 2022, Comscore’s data shows that Apple Maps is the 12th most popular mobile app in the US for users over 18. This is really important when you consider that people will search for terms like this when looking for local amenities. In addition, when people use Siri or search on their iOS device, the results will prefer showing Apple Maps results for terms like “boat rental shops near me”.

It works similarly to Google My Business and can help expand your visibility and reach with Apple’s built-in map application.Īpple Maps is among the most widely used navigation tools in the world, and this has only grown with the adoption of Apple CarPlay. You should already know how important updating your business profile on Google Maps is, but have you thought about Apple Maps? Recently, Apple announced a new free tool called Apple Business Connect, which allows you to customize how your information appears within Apple Maps.

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